Evaluasi Aktivitas dan Pelaporan CSR:
Studi Kasus PT. X

Adlin Hafidza*
N. Norist**


This thesis discusses about CSR (Corporate Social Responsibility) activities and reporting in PT. X. CSR performed as a form of corporate responsibility toward communities and environments.CSR appears accompanied by the awareness of the negative impact cause by the activities in the company. As part of an international company, PT. X has done CSR programs based on the awareness of corporate responsibility, inside and outside, towards community and environment. One of CSR’s forms is community development that aims to develop the living standard of a community and improve environmental conditions based on the MDGs (Millenium Development Goals). To reach optimum result, sustainability in the execution of community development is needed. All these years, PT X use narrative form to make CSR reporting and not yet following the standards commonly used by companies in Indonesia. The reason for not make the CSR report as the standard commonly used is because all the activities, funding, and reporting in PT X still concentrated in its holding in other country. Another reason for not making the report as the standard is because it’s shares are fully owned by it’s holding and never been traded in Indonesia.

KEY WORDS: Corporate Social Responsibility, community development, and CSR reporting, MDGs

Transformasi Tanggung Jawab Sosial Perusahaan kepada Kewirausahaan Sosial

Rissalwan Habdy Lubis*


Corporate Social Responsibility (CSR) has been created a good image of industrial-corporation since 18th century. Nevertheless, the practice of CSR had becomes simplify as almsgiving rather than responsibility to support public welfare. The lessons learned from CSR practice in Central Kalimantan as describe in this paper has shown two facts. Firstly, characteristic of CSR commonly tend to be almsgiving assistance. Secondly, the management of CSR still focused on corporate pattern rather than community development practice. Therefore, this paper proposes the idea of transformation of CSR into social entrepreneurship pattern that encourage people involvement in CSR philosophy fulfillment. The idea is not a new concept, but giving a new perspective using Giddens’ structuration theory which is explaining three pillars of social structure.

KEY WORDS: Corporate social responsibility, social entrepreneurship, good governance

Etika alam Tatakelola

Dwi Widiastri*


The article discusses the differences between “business ethics” and “ethics in business”. Furthermore, the author explores five principles of ethics: Utilitarianism, Rights and Duties, Justice and Fairness, The Ethics of Care, and Virtue Ethics. Specifically, this paper describes the application of five ethical principles in an organization, which focuses on the ethical practices of some students at Faculty of Economics University of Indonesia. As an exploratory study, the qualitative research method was selected. Primary datas were collected by conducting survey. The author concludes that the students have chosen the Virtue Ethics as their priority in the ethical decision making. This research findings reflect how moral character is applied in the faculty, as well as it can be used for the next decade when the students work in a workplace.

KEY WORDS: Business ethics, ethics in business, ethical principles, utilitarianism, rights and duties, justice and fairness, the ethics of care, virtue ethics.

Meningkatan Loyalitas Pelanggan yang Berkelanjutan Melalui Pemasaran Stratejik

Sofjan Assauri*


Creating loyal customers is at the heart of every business. Customers tend to be value maximizers, within the bounds of search costs and limited knowledge, mobility and income. Value creation is logically affected by perceptions of product benefits. Business with a strong customer focus strive to achieve high levels of customer satisfaction and customer loyalty. Increasing customer loyalty has to achieve through the strategic marketing.

KEY WORDS: Customer loyality, value creation, strategic marketing, customer satisfaction

Akuntansi dan Pasar Modal

Tatang Ary Gumanti*


Research utilizing accounting information with respect to price determination in capital market has experienced rapid development since the papers of Ball and Brown (1968) and Beaver (1968). Research topics that were initially concerned with the ability of accounting information in predicting stock prices have moved to new research, like the examination of market efficiency, fundamental analysis, and the relevance of financial reports in supporting investors’ decision of buy and sell stocks.
Apart from the convergence of accounting scandals that have hampered some big companies in the late 1990 and early 2000, researchers seemed to agree that accounting information is perceived to be one of the main sources in buy and sell decisions. This is due to the fact that accounting numbers to large extent supply significant information about the performance achievement of managers as well as the corporation. Thus, it is not surprising that accounting information is a useful source for decision making.

KEY WORDS: Accounting, capital market, information, research

Suksesi Perusahaan Keluarga dan Reaksi Investor
Studi Kasus pada PT Mustika Ratu

Rina Adi Kristianti*


This article investigates succession in family corporation, especially  in Indonesia’s business climate. Succession in family corporation is an important thing because it will ensure  the continuity of the firm. This article tries to explore one of the family corporation’s succession in Indonesia,  PT Mustika Ratu. The impact of succession  will be  considered from  investor’s reaction before and after this event with Cumulatif Abnormal Return and financial statement’s  measurements.

KEY WORDS: Family corporation,  succession, cumulatif abnormal return, financial statement

Analisis Perbandingan Faktor Determinan Pertumbuhan Aset, Kredit (Pembiayaan), dan Dana Pihak Ketiga Bank Umum Syariah dan Bank Umum Konvensional di Indonesia:
Periode Penelitian Tahun 2004-2008

Erva Yulianita*


The main purpose of this research is to find what factors that significantly influences growth of assets, credits (financing), and deposits and whether that determinant factors different between Sharia Bank and Conventional Bank. Dependent variables used in this research are GTA, GLOAN, and GDPK. And independent variable include BTA, BGTA, BLOAN, BGLOAN, BDPK, BGDPK, EXP, LEV, LIQ, ROA, SIZE, INF, INT, and GDP which contain of bank-specific growth determinants and macroeconomics growth determinants. From this study, researcher found determinant factors of growth of assets on Sharia Bank are BGTA, EXP, LEV, LIQ, SIZE, and INT and for Conventional Bank are BTA, BGTA, SIZE, INF, INT, and GDP. For determinant factors of growth of financing for Sharia Bank, we examined three variables significant are BGLOAN, LEV GDP and for Conventional Bank there are BLOAN, BGLOAN, EXP, ROA, INT, GDP. Whereas growth of deposits on Sharia Bank is significantly influenced by BGDPK, EXP, LEV, LIQ, SIZE, and INT and for Conventional Bank are BDPK, BGDPK, LIQ, SIZE, GDP. From the result, we can conclude that there are differences about determinant factors of growth of asset, credits (financing), and deposits between Sharia Bank and Conventional Bank.

KEY WORDS: Growth of assets, growth of loans (financing), growth of deposits, bank specific growth determinants, macroeconomics growth determinants, panel data.